Brewing Insights

It’s a challenge writing and laying out all the elements for an email campaign: articles, links, images, calls‑to‑action, subject line and landing pages. When all is brain‑stormed and discussed, arranged and re‑arranged, said and done—you’re most likely to send it out to your entire list, lock, stock and barrel.

The Gmail inbox prioritizes mail according to reading habits. When an email is read, it gains a higher priority in the inbox; and when a message goes unread or deleted, its sender gets tagged and sorted appropriately…

I liken Facebook to a great house party: you invite friends and associates, eat, drink and be merry, play games, watch videos, share photos, listen to music and chat into the early hours of the morning. But X proves to be a challenge…